In the current issue of "Residence World" a column was published "Why do you need a picture?" by Agnieszka Gniotek. This time the article has a very individual tone. The author shares in it stories of gallery clients: the collectioncioners and art lovers. These are stories about the selection process, how valuable purchases can be made on impulse, and how art accompanies us in important moments of life. The most important question in professional practice is "Why do you need a painting?" The answer helps understand the motivations of customers and advise them in a way that is really helpful to them. We invite you to read!